What are points-of-difference (POD)? When deciding upon a brand’s/product’s positioning in the marketplace, the organization must ensure that end positioning has both sufficient points-of-parity (POP) and points-of-difference (POD). What this means is that you want the brand/product to be consider equal/similar (on par with, hence the word ‘parity’) with the…...
Gatwick Airport’s Trade Fairs Competition
Competition to win £2000 towards flights, hotel and entry to an international trade fair This competition has been launched in partnership with the Department of International Trade and is designed to give local businesses the chance to attend one of a number of international trade exhibitions. As a reminder, Gatwick and the Department of…...
Enter the SBA Awards 2019 to celebrate the best of Seahaven’s businesses
The Newhaven Chamber of Commerce is pleased to announce the launch of 16thAnnual Seahaven Business Awards. The 2019 awards are open for nominations from Monday 4th February and recognise businesses which have shown tremendous commitment, innovation and inspiration to all around them. Newhaven Chamber of Commerce President Mike Shorer said:…...
Supporting our Military
Supporting our Military – The Sussex Sign Company signs the Armed Forces Covenant Military personnel including veterans have a new ally in their search for employment after The Sussex Sign Company has pledged its support by signing The Armed Forces Covenant. The Armed Forces Covenant is a promise by the…...
Sussex Economy boosted by multimillion pound road improvements
Hundreds of jobs will be created with an improved link to Newhaven Port approved today (Monday 20 August). The government has committed £10 million to the Newhaven Port Access Road scheme to move HGVs away from using unsuitable local roads, while also supporting Newhaven Port’s vital role in transporting goods…...
Seahaven Business Awards 2018 raises £700 for CTLA
Chamber President Mike Shorer presented a cheque for £700 to members of Community Transport for Lewes (CTLA). The proceeds were raised during Newhaven Chamber of Commerce’s annual Seahaven Business Awards ceremony this year from attendees at the awards night. CTLA provides transport for those who find it difficult in accessing…...
Sussex Signs on track with polished service
Chamber members The Sussex Sign Company have produced a stunning and unique reception desk sign. Asked by their our client to produce a stunning concierge and reception desk sign, they accepted the challenge and, based on discussions with the client and initial concept designs, came up with a unique railway track…...
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