What are points-of-difference (POD)? When deciding upon a brand’s/product’s positioning in the marketplace, the organization must ensure that end positioning has both sufficient points-of-parity (POP) and points-of-difference (POD). What this means is that you want the brand/product to be consider equal/similar (on par with, hence the word ‘parity’) with the…...
Create your Twitter content strategy
Compelling content will help you attract new followers and keep them engaged over time. There’s no right or wrong number of times you should Tweet each day, or when. Instead, focus on creating a regular cadence of content that’s relevant to your target audience and authentic to your business. Need…...
9 reasons why you should enter business awards
Are they more trouble than they’re worth? With the submissions deadline for the Seahaven Business Awards 2019 looming, here’s an outline of the main benefits of entering and winning at business awards. 1. Stronger positioning against your competitors Who are your audience more likely to use if you’re THE award-winning…...
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